Kris Asquith
A waterfront and luxury specialist who has ranked in the top 1% in Lee and Collier Counties every year since 2016.
Kris Asquith, Broker Associate at Premiere Plus Realty
Kris is a full-time real estate agent selling luxury and waterfront property across Naples, Bonita Springs, Estero, Fort Myers, Fort Myers Beach, Cape Coral, Sanibel, Captiva and Marco Island. She is licensed as Krista Asquith, PA, BK3243802.
Kris Asquith is a Broker Associate at Premiere Plus Realty and a Certified Luxury Home Marketing Specialist (CLHMS). She has been licensed in Florida since March 2011 and has ranked in the top 1% of agents in Lee and Collier Counties every year since 2016, a market of more than 21,000 agents. She holds the Certified Negotiation Expert (CNE) and Accredited Buyer’s Representative (ABR) designations, and has held Million Dollar GUILD recognition through the Institute for Luxury Home Marketing (ILHM) since 2012. She leads The Diamond Coastal Group at Premiere Plus Realty, and Kris and her team have earned more than 115 five-star reviews on Zillow and Google.
From finance to fine homes
Kris spent 18 years in mortgages, running her own mortgage company in Michigan. That gives her something most agents cannot offer: she reads contracts, financing structures and appraisal risk the way a lender does, which changes how she negotiates and what she catches before it becomes a problem.
If you are buying
Kris is an Accredited Buyer’s Representative (ABR) and a Certified Negotiation Expert (CNE), and she came to real estate from the financing side. That matters most where a purchase goes wrong: what the financing will genuinely support, and whether an appraisal will back the price.
If you are selling
Kris prices a home against what comparable properties in that specific community actually sold for, rather than a city-wide average, then markets it to the buyer who wants that particular property. As a Certified Negotiation Expert (CNE), she handles the counter, the inspection response and the appraisal gap, where eighteen years of reading the lending side is worth more than it looks. Her listings are also built to be found by the AI assistants buyers increasingly search with, not only by portal search.
What she specializes in
Waterfront and Gulf-access property, where dock condition, seawall integrity, elevation and insurance cost decide value as much as square footage does. Luxury and second homes. Gated and golf communities. Sellers who need a home positioned and marketed rather than listed and waited on. Buyers relocating from out of state. Probate and trust sales, where the timeline, the paperwork and the people involved all need handling at once.
“You don’t get a call center. You get me.”
Call or text Kris at (239) 300-1427.
What repositioning actually changes
A $2.25M waterfront home had been marketed the conventional way and had six showings to show for it, plus a single lowball offer $200K below asking. The price was not the problem, so the price did not move. The marketing did. It went on to fourteen qualified showings, two genuine offers, and sold at 98% of asking.
A second listing had sat 340 days on market. Again the strategy changed rather than the price, which moved by $950. It was under contract in 16 days and closed in 53.
Neither of those is luck, and neither is a price cut. The way we sell homes sets out how it works, step by step.
What clients say
“We knew from our first contact Kris was different than any other agent we had done business with over the years. My wife and I had at that time previously purchased and sold over 20 primary and secondary homes from New York to South Carolina to Florida to Washington DC. Although we have met many good agents not one matched Kris's personality, detail, knowledge or professionalism. Her follow up was exemplary and attention to detail perfection! … Not only is she the best agent we have ever met she has become a trusted friend.”
“This is our second experience with Kris - once with buying, once with selling. Her assistance in both were above and beyond our expectations. First, Kris has a deep understanding of the nuances of the Florida market – this was invaluable, since we were out-of-state buyers. Second, her negotiation skills were top-notch and she was clearly well-respected by the other agents, which gave us a nice edge. Lastly, she went the extra mile to make the contract and settlement process move forward … Kris really took care of us. She turned what could have been a stressful process into an enjoyable experience. . . twice!”
“If you are serious about buyer and/or selling a property, then Kris is the person you need. She is a consummate professional. She is always just a phone call, text or email away. Even in this sellers market, we were able to find a property and purchased it below asking price. We then listed out property and in 4 days sold it at asking price. Kris follows though with all showings and listings. Utilizes a professional photographer for your listing to make it look great. She is there for you at inspections and closings. A pleasure to work with.”
“Kris has provided me outstanding service throughout the process of finding the right condo, guiding me through the contract process and making sure everything went smoothly and quickly through closing. She is extremely knowledgeable about the market as well as the financial and entire closing process. She was instrumental in helping me negotiate the best deal and did so in a very pleasant and professional manner. She communicates extremely well, has an incredible work ethic and was on top of the entire transaction every step of the way.”
“Kris is the ultimate professional in every way. She is extremely knowledgeable in her local area. She will stick with you until you find what you're looking for, and is very loyal to her clients. She is there with you right through closing. You couldn't find a better real estate agent, period!”
“She was professional, knowledgeable, and personable. Kris went over and above helping us to find our perfect home. She is without question the hardest working realtor we have ever met. She was always available by phone email or text and answered all of our questions quickly and always with a smile.”
“Kris is very knowledgeable of the area and the purchase process for a condo. She provided excellent input so we could make a sound decision. She went well beyond the call of duty assisting us with items outside what I would consider the scope of her service which was extremely helpful since we lived out of town. I would recommend Kris to anyone, top notch agent, very professional.”
“Kris was so awesome to work with! I can't say enough good things about her. She made the entire buying process a breeze for my husband and me. She was able to answer all of my questions with confidence, she was always prompt in her responses, and made us feel like we were a priority (and I know she's a busy realtor!). She was so kind and helpful throughout the entire endeavor and I would gladly recommend her to anyone.”
Kris and her team have earned more than 115 five-star reviews. Read them all on Zillow and Google.
Accomplished & Recognized
Certifications & Designations
Certified Negotiation Expert (CNE)
For buyers and sellers: Kris secures better deals through strategic negotiation. Buyers get maximum value on their purchase. Sellers get top dollar for their home.
Accredited Buyers Representative (ABR)
For buyers: Kris represents your interests exclusively during the purchase process, ensuring you get expert guidance on inspections, appraisals, and offer positioning.
Certified Luxury Home Marketing Specialist (CLHMS)
For sellers: Your luxury home gets premium marketing tailored to high-end buyers. For buyers: Kris understands luxury properties at a specialist level, knowing what premium pricing means and where real value lives.
Institute for Luxury Home Marketing (ILHM) Member
For buyers and sellers: Kris stays current with luxury market trends, pricing strategies, and high-end buyer psychology, knowledge that protects both sides.
Recognition & Awards
- • Million Dollar Guild Recognition. Proof of success in luxury markets and consistent high-value transactions
- • Top 1% Agent for 8+ Years. Years of consistent excellence and proven results in Southwest Florida
- • National Association of Realtors Member. Commitment to ethics, standards, and continuous professional development
- • Southwest Florida Market Leader. Deep knowledge of neighborhoods, pricing, and market dynamics
A Journey Built on Passion
Kris owned and operated her own mortgage company in Michigan for 18 years. This entrepreneurial experience gave her deep expertise in financing, loan structuring, and the financial side of homeownership. In 2009 she moved to Southwest Florida, drawn by the dynamic real estate landscape and the opportunity to serve a growing luxury market, and in March 2011 she was licensed in Florida, where she has since built an impressive career as a Broker Associate.
Since entering the Florida market, Kris has developed deep expertise in Southwest Florida's luxury waterfront and gated communities. She quickly realized that real estate was more than transactions, it was about understanding people's dreams, aspirations, and the unique lifestyle they were seeking. This insight has driven her to specialize in helping clients find not just homes, but the right homes in the right communities for their lives.
Throughout her career, Kris has invested in her personal and professional growth by hiring top business coaches from around the country. This commitment to continuous improvement means she stays ahead of industry trends, keeps up with AI and technology shifts, masters AEO/GEO optimization for her listings, and implements best practices that benefit her clients every single day. She doesn't just sell homes, she uses cutting-edge marketing and positioning strategies to ensure her listings get maximum exposure to the right buyers.
Expertise You Can Trust
Strategic Negotiation
As a Certified Negotiation Expert, Kris secures the best deals for her clients through strategic and effective negotiation. This skill has been instrumental in ensuring her clients always receive maximum value, whether buying their first home or selling a luxury estate.
Buyer Advocacy
As an Accredited Buyers Representative, Kris demonstrates expertise in representing the interests of buyers. She understands that purchasing a home is one of the most significant decisions in a person's life and takes pride in guiding clients through every step.
Luxury Real Estate
Her expertise in luxury real estate is exemplified by her designation as a Certified Luxury Home Marketing Specialist and membership in the Institute for Luxury Home Marketing. Kris excels in delivering personalized service that exceeds the expectations of even the most discerning clients.
Client-Centric Approach
Kris believes that real estate is not just about transactions, it's about building lasting relationships based on trust, respect, and mutual understanding. She takes the time to listen to her clients' needs, understand their goals, and develop tailored strategies that align with their vision.
One of the hallmarks of Kris's approach is her commitment to communication. She understands that buying or selling a home can be a stressful process and strives to keep her clients informed and engaged every step of the way.
Whether providing regular updates, answering questions, or offering insights into market trends, Kris ensures that her clients feel supported and confident throughout the process.
Community Commitment
Beyond her professional achievements, Kris is deeply committed to giving back to the community. She is actively involved in various charitable organizations and believes in the importance of supporting local causes.
Whether volunteering, sponsoring community events, or participating in fundraising activities, Kris is dedicated to making a positive impact in the community she serves. In her personal life, she enjoys spending time with family and exploring the natural beauty of Southwest Florida as an avid outdoors enthusiast.
Ready to Work Together?
Whether you're buying, selling, or just exploring options in Southwest Florida, I'm here to help you find your piece of paradise or pass your current one on to the next owner.