Your SW Florida Luxury Real Estate Agent
Your piece of paradise awaits in Southwest Florida
Waterfront and luxury homes from Marco Island to Captiva.
Why this works
Marketing is the part most agents skip
Listing a home puts it on the MLS and waits for someone else to bring a buyer. That is where most of the business stops. The homes that sell for more are the ones that get shown to the right people, in the right places, before the sign ever goes up.
How buyers actually find you
Relevancy, recency, proximity
Three things decide whether marketing reaches the person who is actually ready to move. Every page on this site is built to hit all three at once, which is why there is a page for each neighborhood and each situation instead of one page trying to cover everything.
- Relevancy
- Written for one situation at a time. A first-time buyer and someone settling a parent's estate are not the same person and should not read the same page.
- Recency
- Kept current. Market conditions from eighteen months ago are not information, they are decoration.
- Proximity
- Specific to the street, not the county. Naples, Estero, Fort Myers Beach, Fort Myers and the neighborhoods inside them.
The E.P.I.C. framework
Four pillars on every home we take. Not a checklist, an argument for why your home ends up being the obvious choice on the market.
Equity
Not a CMA. Where you actually stand in the data, the negotiation, and the buyer's mind, so you are leading the market instead of reacting to it.
Presentation
Perception creates value, so we control the narrative. Photography, video, and copy engineered before anything goes public, for a buyer deciding with their thumb.
Impact
We do not just market your home, we push it hard. Targeted campaigns that put it in front of thousands who were not searching yet.
Campaign
You do not list a home, you launch it. Pre-launch buzz, a timed calendar, and offer sequencing, because the first week is the week you never get back.
The R.E.A.L. framework
Most agents start by showing you houses. We start by getting you ready to win one, because the buyer who gets the good house is almost never the one who saw it first.
Ready
Pre-approved and represented before we tour anything, so you can act the day the right one appears instead of scrambling.
Educated
What your money actually buys here, honestly, before you fall in love with something out of range.
Aligned
Fewer homes, and better ones. We build the search on your real criteria and give you an honest verdict on each one.
Locked
Offer strategy, inspections, financing and closing, run so the ending is boring.
The situation you are actually in
Different circumstances, different plans
The fundamentals do not change. The sequence, the timing and how much coordination it takes change completely. Start where you actually are.
01 / SELLING YOUR HOME
Sell fast and for top dollar with a proven marketing strategy and expert negotiation
Sell fast and for top dollar with a proven marketing strategy and expert negotiation.
02 / DOWNSIZING
Move to less house without the stress, let me handle the logistics while you enjoy the next chapter
Move to less house without the stress, let me handle the logistics while you enjoy the next chapter.
03 / PROBATE AND TRUST SALES
Navigate the complexities of an estate or trust sale with someone who understands the legal and emotional layers
Navigate the complexities of an estate or trust sale with someone who understands the legal and emotional layers.
04 / WHAT YOUR HOME IS WORTH
Get an accurate picture of your home's value, free, no obligation, no sales pressure
Get an accurate picture of your home's value, free, no obligation, no sales pressure.
05 / BUYING A HOME
Find your next piece of paradise with expert guidance every step of the way
Find your next piece of paradise with expert guidance every step of the way.
06 / LUXURY HOMES
High-end homes demand a high-end approach, insider market knowledge, white-glove service, and discretion
High-end homes demand a high-end approach, insider market knowledge, white-glove service, and discretion.
07 / WATERFRONT HOMES
Luxury waterfront homes with views, access, and community that make life in Southwest Florida unforgettable
Luxury waterfront homes with views, access, and community that make life in Southwest Florida unforgettable.
08 / BEACHFRONT CONDOS
Gulf-facing luxury living with beach access, Gulf views, and resort-style amenities
Gulf-facing luxury living with beach access, Gulf views, and resort-style amenities.
9 areas. 16 situations. One person who has done all of it before.
Where I work
Neighborhoods I know inside out
From the blog
Local market insight
2026-09-24 · 7 min read
More Than 300 Volunteers Fill a Dumpster With Beach Trash on Sanibel and Captiva
More than 300 volunteers covered every beach access point on the bay and Gulf sides of Sanibel, and most of Captiva, for the Ocean Conservancy's 41st annual International Coastal Cleanup on September 19, 2026, according to the Sanibel-Captiva Conservation Foundation's report published September 23, 2026. Here is what was confirmed about the turnout, what came off the sand, and what happens with it next.
2026-09-24 · 6 min read
GLDN Hour Coffee Reopens in New Downtown Naples Location on Fourth Avenue South
GLDN Hour Coffee Co. reopened on September 14, 2026 in a new storefront at 863 Fourth Avenue South in downtown Naples, about 1,000 feet from the location it was forced to leave, according to reporting published September 16, 2026 by Naples Daily News and September 23, 2026 by Florida Weekly. Here is what moved, why, and what is open right now.
2026-09-24 · 8 min read
Do Homes in Estero, Florida Need Flood Insurance?
Estero has no Gulf frontage at all, and buyers routinely take that to mean flood insurance is not their problem here. Some of that is right. Some of it is not, and the difference comes down to a specific parcel's flood zone rather than the town's general location.
2026-09-24 · 8 min read
Who's Responsible for Seawall and Dock Repairs on a Bonita Springs Waterfront Home?
The seawall behind a Bonita Springs waterfront home is either the homeowner's structure or the association's, and buyers routinely assume the wrong one. Here is how to find out which before it becomes your repair bill instead of someone else's.
View all posts →Who We Are
I'm Kris Asquith with The Diamond Coastal Group at Premiere Plus Realty. I've been licensed in Florida since March 2011, and I spent 18 years in mortgages running my own mortgage company in Michigan. That means I understand deals from every angle, the money side and the home side.
I have ranked in the top 1% of agents in Lee and Collier Counties every year since 2016, a market of more than 21,000 agents. My team and I have earned more than 115 five-star reviews on Zillow and Google. I'm CNE, ABR, CLHMS certified, and Million Dollar Guild designated. But the credential that matters most is this: I protect my clients first. I don't sell you on a pretty listing or a floor plan. I help you buy the life you came here to build, and I make sure the money and the home stay locked together.
Most agents list and wait. Real agents market, position, and adjust constantly. That's the difference you'll feel working with me.
Areas We Serve
I work across nine Southwest Florida luxury markets: Naples, Estero, Fort Myers Beach, Fort Myers, Bonita Springs, Marco Island, Captiva, Sanibel, and Cape Coral. Waterfront properties are my specialty.
I know these neighborhoods inside out. Not just which streets have western exposure or which HOA boards are easy. I know the lifestyle. I know the buyers who move here. I know what a waterfront home actually sells for when it is positioned right versus when it is simply listed.
You don't get a call center. You get me, someone who has been doing this work here since 2011. And on the days I genuinely cannot be in two places at once, you get someone from my team I trained myself rather than a stranger or a wait. Either way the sale stays mine to answer for.
How We Market Homes
Listing a home puts it on the MLS and waits for someone else to bring a buyer. Most agents stop there. That's where most deals stall.
Real marketing reaches buyers before they search. Strategic positioning. Video that tells the story. Digital ads that put your home in front of people who actually have the money and the motivation to move. This isn't decoration. This is the difference between a home sitting for 340 days and going under contract in 16 days.
A listing that is headed nowhere usually needs its marketing changed rather than its price. Lowball showings are a sign the house is reaching the wrong audience, and dropping the price does not put it in front of a better one.
That's what the way we sell homes looks like. We don't just market. We dominate. Then we handle the negotiation, the inspection period, and the closing so the ending is boring.
Proof: Results You Can Point To
A listing that sits usually has a reach problem rather than a price problem, and the two get confused constantly. Showings to the wrong audience produce lowball offers, lowball offers produce a price cut, and the price cut does not fix what was actually wrong.
So the work goes into who sees the house and what they see: photography and video that do it justice, the lifestyle case made properly, and the listing put in front of the out-of-state buyers who are a large share of this market rather than the local MLS alone.
You don't work with me to hope for the best. You work with me to know what actually happens next.
Start Here
If you're thinking about selling, let's talk about your home. If you're buying, we'll get you ready to win. Either way, call me at (239) 300-1427 or get in touch here.
You get a real person, not a process. I'll answer your questions honestly, even if the answer costs me money. I'd rather earn your trust than your commission check.
Frequently Asked Questions
How do you actually sell a home faster in Southwest Florida?
Marketing that reaches buyers before they search, not after. Positioning that removes doubt. Video and presence that tell the story. Most homes don't sit because the price is wrong. They sit because nobody qualified knew they existed. We fix that.
What makes waterfront properties different to sell?
Everything. A waterfront home isn't a house. It's access, view, lifestyle, and community. How that story gets told determines the buyer pool. I know these neighborhoods and the buyers who move here.
Do I have to use you if I call?
No. Call me with questions. I'll give you real talk. Some sellers need a full-service agent. Some need help pricing only. Some just want a consultation. We'll figure out what actually makes sense for you.
Thinking about a move?
Let's figure out your next step together. No pressure.